Blackwell, Roger D.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel ; adapted by Pai Di-ching, Norjaya Mohd. Yasin, Wan Jooria Hood. - xxvii, 639 pages : colour illustrations ; 28 cm.
Includes bibliographical references and index.
9789814336918 (paperback) 9814336912 (paperback)
Consumer behavior.
Marketing research.
658.8342 / BLA 2012
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel ; adapted by Pai Di-ching, Norjaya Mohd. Yasin, Wan Jooria Hood. - xxvii, 639 pages : colour illustrations ; 28 cm.
Includes bibliographical references and index.
9789814336918 (paperback) 9814336912 (paperback)
Consumer behavior.
Marketing research.
658.8342 / BLA 2012