Keegan, Warren J.
Global marketing / Warren J. Keegan, Mark C. Green. - 7th ed. - Boston : Pearson, c2013. - xxiii, 568 p. : col. ill., maps ; 28 cm.
Includes bibliographical references and index.
9780132719155 (pbk.) 0132719150 (pbk.)
Export marketing.
658.84 / KEE 2013
Global marketing / Warren J. Keegan, Mark C. Green. - 7th ed. - Boston : Pearson, c2013. - xxiii, 568 p. : col. ill., maps ; 28 cm.
Includes bibliographical references and index.
9780132719155 (pbk.) 0132719150 (pbk.)
Export marketing.
658.84 / KEE 2013