Armstrong, Gary
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 11th ed. - Boston, MA : Prentice Hall, c2013. - xxviii, 506, [111] p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
9780132744034 (pbk.) 0132744031 (pbk.)
Marketing.
658.8 / ARM 2013
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 11th ed. - Boston, MA : Prentice Hall, c2013. - xxviii, 506, [111] p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
9780132744034 (pbk.) 0132744031 (pbk.)
Marketing.
658.8 / ARM 2013