Cooper, Robert G. 1943-
Winning at new products : creating value through innovation / Robert G. Cooper. - 4th ed. - New York : Basic Books, c2011. - xv, 391 p. : ill. ; 24 cm.
"Completely revised and updated fourth edition"
Includes bibliographical references and index.
9780465025787 (pbk.)
New products.
658.575 / COO 2011
Winning at new products : creating value through innovation / Robert G. Cooper. - 4th ed. - New York : Basic Books, c2011. - xv, 391 p. : ill. ; 24 cm.
"Completely revised and updated fourth edition"
Includes bibliographical references and index.
9780465025787 (pbk.)
New products.
658.575 / COO 2011