Wenzel, Anne M.

The entrepreneur's guide to market research [electronic resource] / Anne M. Wenzel. - Santa Barbara, Calif. : Praeger, c2012. - 1 online resource (xi, 167 p.) : ill. - The entrepreneur's guide . - Entrepreneur's guide (Westport, Conn.) .

Includes index.

9780313396069 (ebk.) 031339606X (ebk.)


Marketing research.
Business planning.
Entrepreneurship.
New business enterprises.
Electronic books.

658.8/3