Hospitality marketing and consumer behavior : creating memorable experiences / editor, Vinnie Jauhari, PhD. - 1 online resource. - Advances in hospitality and tourism book series . - Advances in hospitality and tourism book series. .

Includes bibliographical references and index.

9781315341996 1315341999

2016-058093


Hospitality industry--Marketing.
Consumer behavior.


Electronic books.

647.94068/8