Rosenbloom, Bert.

Marketing channels : a management view / Bert Rosenbloom. - Eighth edition. International edition. - xxiii, 660 pages : illustrations ; 26 cm

Includes bibliographical references and indexes.

9780538477604 (paperback) 0538477601 (paperback)


Marketing channels.
Marketing channels--Management.

658.87 / ROS 2013