Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /
[edited and] with an introduction by Stan Rapp.
- New York, NY : McGraw-Hill, c2010.
- xiii, 238 p. : ill. ; 24 cm.
"Published in association with the Direct Marketing Association"--Jacket.
Includes bibliographical references and index.
9780071638029 (hbk.) 0071638024 (hbk.)
Interactive marketing.
Direct marketing.
Branding (Marketing)
658.872 / REI 2010
"Published in association with the Direct Marketing Association"--Jacket.
Includes bibliographical references and index.
9780071638029 (hbk.) 0071638024 (hbk.)
Interactive marketing.
Direct marketing.
Branding (Marketing)
658.872 / REI 2010