French, Jeff.
Social marketing casebook / Jeff French, Rowena Merritt, and Lucy Reynolds. - London ; Los Angeles, CA : SAGE Publications, 2011. - vi, 270 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780857025432 (hbk.) 0857025430 (hbk.) 9780857025449 (pbk.) 0857025449 (pbk.)
Social marketing--Case studies.
658.8 / FRE 2011
Social marketing casebook / Jeff French, Rowena Merritt, and Lucy Reynolds. - London ; Los Angeles, CA : SAGE Publications, 2011. - vi, 270 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780857025432 (hbk.) 0857025430 (hbk.) 9780857025449 (pbk.) 0857025449 (pbk.)
Social marketing--Case studies.
658.8 / FRE 2011