Dragon, Ric.
Social marketology : improve your social media processes and get customers to stay forever / Ric Dragon. - New York, NY : McGraw-Hill, c2012. - x, 213 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780071790499 (hbk.) 0071790497 (hbk.)
Internet marketing--Social aspects.
Social media.
Marketing--Social aspects.
Customer relations.
658.872 / DRA 2012
Social marketology : improve your social media processes and get customers to stay forever / Ric Dragon. - New York, NY : McGraw-Hill, c2012. - x, 213 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780071790499 (hbk.) 0071790497 (hbk.)
Internet marketing--Social aspects.
Social media.
Marketing--Social aspects.
Customer relations.
658.872 / DRA 2012