Sponder, Marshall.
Social media analytics : effective tools for building, intrepreting, and using metrics / Marshall Sponder. - New York, NY : McGraw-Hill, c2012. - xiv, 316 p. : ill., maps ; 24 cm.
Includes bibliographical references (p. 297-305) and index.
9780071768290 (hbk.) 0071768297 (hbk.)
Internet marketing.
Social media.
Marketing research.
Consumer profiling.
658.872 / SPO 2012
Social media analytics : effective tools for building, intrepreting, and using metrics / Marshall Sponder. - New York, NY : McGraw-Hill, c2012. - xiv, 316 p. : ill., maps ; 24 cm.
Includes bibliographical references (p. 297-305) and index.
9780071768290 (hbk.) 0071768297 (hbk.)
Internet marketing.
Social media.
Marketing research.
Consumer profiling.
658.872 / SPO 2012