Babin, Barry J.
CB4 / Consumer behavior [Barry J. Babin, Eric G. Harris] - 4th ed., Student ed. - Mason, Ohio : South-Western, Cengage Learning, c2013. - xii, 372, [40] p. : ill. (chiefly col.) ; 28 cm.
Cover title. Includes chapter-in-review cards at the end.
Includes bibliographical references and index.
9781111821777 (pbk.) 1111821771 (pbk.)
Consumer behavior.
658.8342 / BAB 2013
CB4 / Consumer behavior [Barry J. Babin, Eric G. Harris] - 4th ed., Student ed. - Mason, Ohio : South-Western, Cengage Learning, c2013. - xii, 372, [40] p. : ill. (chiefly col.) ; 28 cm.
Cover title. Includes chapter-in-review cards at the end.
Includes bibliographical references and index.
9781111821777 (pbk.) 1111821771 (pbk.)
Consumer behavior.
658.8342 / BAB 2013