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Customer in the boardroom? :

Bijapurkar, Rama.

Customer in the boardroom? : crafting customer-based business strategy / Rama Bijapurkar. - New Delhi ; Thousand Oaks : SAGE Response, 2012. - xxii, 232 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9788132106357 (hbk.) 8132106350 (hbk.)

Subjects--Topical Terms:
Customer relations--Management.
Strategic planning.

Dewey Class. No.: 658.4012 / BIJ 2012

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