Trott, Paul.
Innovation management and new product development / Paul Trott. - 5th ed. - Harlow, England : Pearson, c2012. - xxviii, 620 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780273736561 (pbk.)
Technological innovations--Management.
Industrial management.
Product management.
658.575 / TRO 2012
Innovation management and new product development / Paul Trott. - 5th ed. - Harlow, England : Pearson, c2012. - xxviii, 620 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780273736561 (pbk.)
Technological innovations--Management.
Industrial management.
Product management.
658.575 / TRO 2012