French, Ylva.
Marketing and public relations for museums, galleries, cultural and heritage attractions [electronic resource] / Ylva French and Sue Runyard. - 1st ed. - Abingdon, Oxon [UK] ; New York, NY : Routledge, 2011. - 1 online resource (xviii, 365 p.) : ill.
Includes bibliographical references and index.
0203813758 (ebk.) 9780203813751 (ebk.)
Museums--Marketing.
Museums--Public relations.
Arts--Marketing.
Arts--Public relations.
Cultural property--Marketing.
Cultural property--Public relations.
Electronic books.
069/.068
Marketing and public relations for museums, galleries, cultural and heritage attractions [electronic resource] / Ylva French and Sue Runyard. - 1st ed. - Abingdon, Oxon [UK] ; New York, NY : Routledge, 2011. - 1 online resource (xviii, 365 p.) : ill.
Includes bibliographical references and index.
0203813758 (ebk.) 9780203813751 (ebk.)
Museums--Marketing.
Museums--Public relations.
Arts--Marketing.
Arts--Public relations.
Cultural property--Marketing.
Cultural property--Public relations.
Electronic books.
069/.068