Normal view MARC view ISBD view

O'Leary, Steve.

Small business smarts building buzz with social media / [electronic resource] : Steve O'Leary, Kim Sheehan, Sterling Lentz. - Santa Barbara, Calif. : Praeger, c2011. - 1 online resource (xiv, 184 p.)

Includes bibliographical references (p. 173-174) and index.

ISBN: 9780313394102 (ebk.) 0313394105 (ebk.)

Subjects--Topical Terms:
Internet marketing.
Social media--Economic aspects.
Online social networks--Economic aspects.
Customer relations--Technological innovations.
Small business marketing.

Index Terms--Genre/Form:
Electronic books.

Dewey Class. No.: 658.8/72