Public relations : the profession and the practice / Dan Lattimore ... [et al.]. - 4th ed. - New York : McGraw-Hill, 2013. - xix, 372, [34] p. : col. ill. ; 26 cm.

Includes bibliographical references and index.

9780071310727 (pbk. : international ed.) 007131072X (pbk. : international ed.)


Public relations.
Public relations--United States.

659.2 / PUB 2013