European business and brand building [electronic resource] /
Luciano Segreto ... [et al.] (eds.).
- Bruxelles ; New York : P.I.E. Peter Lang, c2012
- 1 online resource (264 p.) ill.
" The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso.
Includes bibliographical references and index.
3035261423 (ebk.) 9783035261424 (ebk.)
Brand name products--Europe--Congresses.
Branding (Marketing)--Europe--Congresses.
Corporate image--Europe--Congresses.
Electronic books.
658.8/27094
" The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso.
Includes bibliographical references and index.
3035261423 (ebk.) 9783035261424 (ebk.)
Brand name products--Europe--Congresses.
Branding (Marketing)--Europe--Congresses.
Corporate image--Europe--Congresses.
Electronic books.
658.8/27094