Anderson, David W.

Strategic marketing planning for the small to medium-sized business writing a marketing plan / [electronic resource] : David W. Anderson. - 1st ed. - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012. - 1 online resource (xii, 96 p.) - Marketing strategy collection, 2150-9662 . - Marketing strategy collection. .

Title from PDF t.p. (viewed Jan. 25, 2012). Includes index.

9781606493748 (ebk.) 1606493744 (ebk.)

10.4128/9781606493748 doi

2 BEP


Small business marketing--Planning.
Strategic planning.


Electronic books.

658.8