Severin, Werner J.
Communication theories : origins, methods, and uses in the mass media / Werner J. Severin, James W. Tankard. - 5th ed. - New York, NY : Addison Wesley Longman, c2010. - xv, 411 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780205727261 (pbk. : Int. ed.)
Mass media.
Communication.
Interpersonal communication.
302.23 / SEV 2010
Communication theories : origins, methods, and uses in the mass media / Werner J. Severin, James W. Tankard. - 5th ed. - New York, NY : Addison Wesley Longman, c2010. - xv, 411 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780205727261 (pbk. : Int. ed.)
Mass media.
Communication.
Interpersonal communication.
302.23 / SEV 2010