Normal view MARC view ISBD view

Joseph, Jim, 1963-

The experience effect for small business big brand results with small business resources / [electronic resource] : by Jim Joseph. - Cupertino, Calif. : Happy About, c2012. - 1 online resource.

Title from title screen.

ISBN: 9781600052095 (ebk.) 1600052096 (ebk.)

Subjects--Topical Terms:
Branding (Marketing)
Brand loyalty.
Customer relations.
Small business marketing.

Index Terms--Genre/Form:
Electronic books.

Dewey Class. No.: 658.8/27