Bland, Michael.
Effective media relations : how to get results / Michael Bland, Alison Theaker & David Wragg. - 3rd ed. - London ; Sterling, VA : Kogan Page, 2010. - x, 150 p. ; 24 cm. - PR in practice series . - PR in practice series. .
"CIPR, Chartered Institute of Public Relations."
Includes bibliographical references (p. 141-142) and index.
9780749443801 (pbk.)
Public relations.
Mass media and business.
659.2 / BLA 2010
Effective media relations : how to get results / Michael Bland, Alison Theaker & David Wragg. - 3rd ed. - London ; Sterling, VA : Kogan Page, 2010. - x, 150 p. ; 24 cm. - PR in practice series . - PR in practice series. .
"CIPR, Chartered Institute of Public Relations."
Includes bibliographical references (p. 141-142) and index.
9780749443801 (pbk.)
Public relations.
Mass media and business.
659.2 / BLA 2010