Encyclopedia of public relations / edited by Robert L. Heath. - 2nd edition. - 1 online resource (1098 pages)

Includes bibliographical references and index.

9781452276229 (electronic bk.) 1452276226 (electronic bk.) 9781452240794 (cloth) 1452240795 (cloth)


Public relations--Encyclopedias.
Marketing--Encyclopedias.
Electronic encyclopedias.


Electronic books.

659.203