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Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 15e [edition]. Global edition. - 716 pages : color illustrations ; 28 cm

Includes bibliographical references and index.

ISBN: 9780273786993 (paperback) 0273786997 (paperback)

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / KOT 2014

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