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Promoting and marketing events :

Jackson, Nigel A.

Promoting and marketing events : theory and practice / Nigel Jackson. - London ; New York : Routledge, c2013. - xx, 254 p. : ill. ; 26 cm.

Includes bibliographical references (p. 236-250) and index.

ISBN: 9780415667326 (hbk.) 9780415667333 (pbk.)

Subjects--Topical Terms:
Special events--Marketing.
Special events--Public relations.

Dewey Class. No.: 394.2 / JAC 2013

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