Berger, Arthur Asa, 1933-
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - 3rd ed. - Thousand Oaks, CA : SAGE, c2014. - xvii, 365 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9781452256573 (pbk.)
Mass media--Research--Methodology.
Communication--Research--Methodology.
302.23072 / BER 2014
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - 3rd ed. - Thousand Oaks, CA : SAGE, c2014. - xvii, 365 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9781452256573 (pbk.)
Mass media--Research--Methodology.
Communication--Research--Methodology.
302.23072 / BER 2014