Social CRM for dummies /

Lacy, Kyle.

Social CRM for dummies / by Kyle Lacy, Stephanie Diamond and Jon Ferrara. - 1st ed. - Hoboken, N.J. : Wiley, c2013. - xviii, 338 p. : ill. ; 24 cm.

Includes index.

9781118242490 (pbk.) 1118242491 (pbk.)


Customer relations--Management.
Internet marketing.

658.8120285 / LAC 2013