Weerakkody, Niranjala.
Research methods for media and communication / Niranjala Weerakkody. - South Melbourne, Vic. : Oxford University Press, 2012. - ix, 308 p. ; 25 cm.
First published: 2009.
Includes bibliographical references and index.
9780195560442 (pbk.) 0195560442 (pbk.)
Mass media--Research.
Advertising--Research.
Public relations--Research.
302.23072 / WEE 2012
Research methods for media and communication / Niranjala Weerakkody. - South Melbourne, Vic. : Oxford University Press, 2012. - ix, 308 p. ; 25 cm.
First published: 2009.
Includes bibliographical references and index.
9780195560442 (pbk.) 0195560442 (pbk.)
Mass media--Research.
Advertising--Research.
Public relations--Research.
302.23072 / WEE 2012