Dyer, Gillian.
Advertising as communication [electronic resource] / Gillian Dyer. - London ; New York : Routledge, 1982. - 1 online resource (230 p.) - Studies in culture and communication . - Studies in culture and communication. .
Includes bibliographical references and index.
9780203158340 (ebk.) 0203158342 (ebk.)
Advertising.
Electronic books.
659.1
Advertising as communication [electronic resource] / Gillian Dyer. - London ; New York : Routledge, 1982. - 1 online resource (230 p.) - Studies in culture and communication . - Studies in culture and communication. .
Includes bibliographical references and index.
9780203158340 (ebk.) 0203158342 (ebk.)
Advertising.
Electronic books.
659.1