Electronic marketing and the consumer /
editor, Robert A. Peterson.
- Thousand Oaks, CA : SAGE Publications, c1997.
- xiii, 193 p. : ill. ; 24 cm.
Includes bibliographical references (p. [175]-181) and index.
0761910697 (acid-free paper) 0761910700 (pbk.) 9780761910701
Electronic commerce.
Broadcast advertising.
Twenty-first century--Forecasts.
Internet marketing.
658.84 / ELE 1997
Includes bibliographical references (p. [175]-181) and index.
0761910697 (acid-free paper) 0761910700 (pbk.) 9780761910701
Electronic commerce.
Broadcast advertising.
Twenty-first century--Forecasts.
Internet marketing.
658.84 / ELE 1997