Albarran, Alan B.
Management of electronic and digital media / Alan B. Albarran. - 5th ed. - Belmont, CA : Wadsworth, Cengage Learning, c2013. - xxii, 307 p. : ill. ; 23 cm.
Updated edition, previous edition's title: "Management of electronic media"--Preface.
Includes bibliographical references and index.
9781111344375 (pbk.) 111134437X (pbk.)
Mass media--Management.
Digital media--Management
302.23068 / ALB 2013
Management of electronic and digital media / Alan B. Albarran. - 5th ed. - Belmont, CA : Wadsworth, Cengage Learning, c2013. - xxii, 307 p. : ill. ; 23 cm.
Updated edition, previous edition's title: "Management of electronic media"--Preface.
Includes bibliographical references and index.
9781111344375 (pbk.) 111134437X (pbk.)
Mass media--Management.
Digital media--Management
302.23068 / ALB 2013