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The library marketing toolkit /

Potter, Ned, 1980-

The library marketing toolkit / Ned Potter. - xxii, 218 pages : illustrations ; 24 cm

Includes bibliographical references (p. [201]-203) and index.

ISBN: 9781856048064 (paperback) 1856048063 (paperback)

Subjects--Topical Terms:
Libraries--Marketing.
Branding (Marketing)--Libraries.
Libraries--Public relations.
Advertising--Libraries.

Dewey Class. No.: 021.7 / POT 2012

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