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International marketing /

Kotabe, Masaaki.

International marketing / Masaaki Kotabe, Al Marshall, Swee Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin E. Roberts, Kristriaan Helsen. - 4th Asia-Pacific edition. - xvii, 645 pages : illustrations ; 26 cm

Includes bibliographical references and index.

ISBN: 9781118362518 (paperback)

Subjects--Topical Terms:
Marketing--Asia.
Marketing--Pacific Area.
International business enterprises--Marketing.

Dewey Class. No.: 658.8 / KOT 2014

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