Berger, Jonah.
Contagious : why things catch on / Jonah Berger. - viii, 244 pages ; 24 cm
Includes bibliographical references and index.
9781471111693 (paperback)
Consumer behavior.
New products.
Popularity--Economic aspects.
658.8342 / BER 2013
Contagious : why things catch on / Jonah Berger. - viii, 244 pages ; 24 cm
Includes bibliographical references and index.
9781471111693 (paperback)
Consumer behavior.
New products.
Popularity--Economic aspects.
658.8342 / BER 2013