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Advertising campaign strategy /

Parente, Donald.

Advertising campaign strategy / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson. - Fifth edition. - xxiii, 401 pages ; 25 cm

Includes bibliographical references and index.

ISBN: 9781133434801 (paperback) 1133434800 (paperback)

Subjects--Topical Terms:
Advertising campaigns.
Communication in marketing.

Dewey Class. No.: 659.113 / PAR 2015

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