Coville, Andrea.
Relevance : the power to change minds and behavior and keep you ahead of the competition / Andrea Coville, Chief Executive Officer, Brodeur Partners ; with Paul B. Brown. - viii, 178 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
9781937134822 (hardcover)
Competition.
Meaning (Psychology)--Social aspects.
Consumer behavior.
659.2 / COV 2014
Relevance : the power to change minds and behavior and keep you ahead of the competition / Andrea Coville, Chief Executive Officer, Brodeur Partners ; with Paul B. Brown. - viii, 178 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
9781937134822 (hardcover)
Competition.
Meaning (Psychology)--Social aspects.
Consumer behavior.
659.2 / COV 2014