Hedin, Hans,
The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. - Second edition. - 1 online resource (289 pages) : illustrations
Includes bibliographical references and index.
9781118923610 (e-book)
Business intelligence.
Marketing research.
Business intelligence--Case studies.
Marketing research--Case studies.
Electronic books.
658.8/3
The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. - Second edition. - 1 online resource (289 pages) : illustrations
Includes bibliographical references and index.
9781118923610 (e-book)
Business intelligence.
Marketing research.
Business intelligence--Case studies.
Marketing research--Case studies.
Electronic books.
658.8/3