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International marketing /

Kotabe, Masaaki.

International marketing / Masaaki Kotabe, Kristriaan Helsen. - Sixth edition, International student version - xxiv, 595 pages : illustrations ; 26 cm

Includes bibliographical references and indexes.

ISBN: 9781118830284 (paperback)

Subjects--Topical Terms:
Marketing.
International business enterprises--Marketing.

Dewey Class. No.: 658.8 / KOT 2015

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