Kennedy, Marie R.
Marketing your library's electronic resources : a how-to-do-it manual / Marie R. Kennedy & Cheryl LaGuardia. - xxi, 177 pages : illustrations ; 28 cm. - How-to-do-it manuals .
Includes bibliographical references and index.
9781555708894 (paperback)
Libraries--Special collections--Electronic information resources.
Libraries--Marketing.
Electronic information resources--Marketing.
Libraries--Marketing--United States--Case studies.
025.284 / KEN 2013
Marketing your library's electronic resources : a how-to-do-it manual / Marie R. Kennedy & Cheryl LaGuardia. - xxi, 177 pages : illustrations ; 28 cm. - How-to-do-it manuals .
Includes bibliographical references and index.
9781555708894 (paperback)
Libraries--Special collections--Electronic information resources.
Libraries--Marketing.
Electronic information resources--Marketing.
Libraries--Marketing--United States--Case studies.
025.284 / KEN 2013