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Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 16e [edition]. Global edition. - 731 pages : colour illustrations ; 28 cm

Includes bibliographical references and index.

ISBN: 9781292092485 (paperback)

Subjects--Topical Terms:
Marketing.
Marketing--Management.
Marketing--Planning.

Dewey Class. No.: 658.8 / KOT 2016

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