Piercy, Nigel
Market-led strategic change transforming the process of going to market / [electronic resource] : Nigel F. Piercy. - 4th ed. - Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009. - 1 online resource (xix, 551 p.) : col. ill.
Previous ed.: 2002.
Includes bibliographical references and index.
9780080949475 (ebk.) 0080949479 (ebk.)
Marketing.
Strategic planning.
Electronic books.
658.8
Market-led strategic change transforming the process of going to market / [electronic resource] : Nigel F. Piercy. - 4th ed. - Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009. - 1 online resource (xix, 551 p.) : col. ill.
Previous ed.: 2002.
Includes bibliographical references and index.
9780080949475 (ebk.) 0080949479 (ebk.)
Marketing.
Strategic planning.
Electronic books.
658.8