Twitchell, James B., 1943-
Branded nation : the marketing of megachurch, college, inc., and museumworld / James B. Twitchell. - New York : Simon & Schuster, 2004. - 327 p. : ill. ; 22 cm.
Includes bibliographical references (p. 303-313) and index.
0743243471 (pbk.) 9780743243476 (pbk.)
Brand name products--Marketing.--United States
Brand name products--Social aspects--United States.
Church marketing--United States.
Education--Marketing.
Museums--Marketing.
658.827 / TWI
Branded nation : the marketing of megachurch, college, inc., and museumworld / James B. Twitchell. - New York : Simon & Schuster, 2004. - 327 p. : ill. ; 22 cm.
Includes bibliographical references (p. 303-313) and index.
0743243471 (pbk.) 9780743243476 (pbk.)
Brand name products--Marketing.--United States
Brand name products--Social aspects--United States.
Church marketing--United States.
Education--Marketing.
Museums--Marketing.
658.827 / TWI