Reidenbach, R. Eric.
Listening to the voice of the market : how to increase market share and satisfy current customers / R. Eric Reidenbach. - Boca Raton : CRC Press, c2010. - xi, 193 p. : ill. ; 25 cm.
"A Productivity Press book."
Includes bibliographical references and index.
9781420093308 (hbk.)
Marketing research.
Consumer satisfaction.
658.83 / REI 2010
Listening to the voice of the market : how to increase market share and satisfy current customers / R. Eric Reidenbach. - Boca Raton : CRC Press, c2010. - xi, 193 p. : ill. ; 25 cm.
"A Productivity Press book."
Includes bibliographical references and index.
9781420093308 (hbk.)
Marketing research.
Consumer satisfaction.
658.83 / REI 2010