Sensory marketing : research on the sensuality of products /
editor, Aradhna Krishna.
- New York : Routledge, 2010.
Includes bibliographical references and index.
9781841697536 (hbk.) 9781841698892 (pbk.)
Marketing--Psychological aspects.
New products--Psychological aspects.
Sensuality.
Senses and sensation.
Consumer behavior.
658.80019 / SEN 2010
Includes bibliographical references and index.
9781841697536 (hbk.) 9781841698892 (pbk.)
Marketing--Psychological aspects.
New products--Psychological aspects.
Sensuality.
Senses and sensation.
Consumer behavior.
658.80019 / SEN 2010