Peter, J. Paul.
Understanding consumer behaviour / J. Paul Peter, Jerry C. Olson - Burr Ridge, Ill. : Irwin, c1994 - xv, 485p. ; 26cm.
0256122784
Consumer behavior--United States--Case studies.
658.8342 / PET
Understanding consumer behaviour / J. Paul Peter, Jerry C. Olson - Burr Ridge, Ill. : Irwin, c1994 - xv, 485p. ; 26cm.
0256122784
Consumer behavior--United States--Case studies.
658.8342 / PET