Rice, Chris.
Consumers behaviour : behavioural aspects of marketing / Chris Rice. - Singapore : Butterworth-Heinemam Asia, 1993. - viii, 414 p. ; 23 cm. - The marketing series: student .
Published on behalf of the chartered Institute of Marketing. Reprinted in Singapore, 1994
0750617829
Consumer behaviour.
658.8342 / RIC
Consumers behaviour : behavioural aspects of marketing / Chris Rice. - Singapore : Butterworth-Heinemam Asia, 1993. - viii, 414 p. ; 23 cm. - The marketing series: student .
Published on behalf of the chartered Institute of Marketing. Reprinted in Singapore, 1994
0750617829
Consumer behaviour.
658.8342 / RIC