Lusch, Robert F.
Service-dominant logic : premises, perspectives, possibilities / Robert F. Lusch and Stephen L. Vargo. - xxvi, 225 pages : illustrations ; 26 cm
Includes bibliographical references and index.
9780521195676 (hardback)
Customer relations--Philosophy.
Customer services--Philosophy.
Service industries--Philsophy.
658.812 / LUS 2014
Service-dominant logic : premises, perspectives, possibilities / Robert F. Lusch and Stephen L. Vargo. - xxvi, 225 pages : illustrations ; 26 cm
Includes bibliographical references and index.
9780521195676 (hardback)
Customer relations--Philosophy.
Customer services--Philosophy.
Service industries--Philsophy.
658.812 / LUS 2014