Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - Sixth edition. Global edition. - 480 pages : illustrations (chiefly color) ; 28 cm
Includes bibliographical references and indexes.
9780273786986 (paperback) 0273786989 (paperback)
Advertising.
Communication in marketing.
659.1 / CLO 2014
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - Sixth edition. Global edition. - 480 pages : illustrations (chiefly color) ; 28 cm
Includes bibliographical references and indexes.
9780273786986 (paperback) 0273786989 (paperback)
Advertising.
Communication in marketing.
659.1 / CLO 2014