The connected customer : the changing nature of consumer and business markets /
edited by Stefan Wuyts ... [et al.]
- New York, N.Y. : Routledge, c2010.
- xviii, 353 p. : ill. ; 24 cm.
Includes indexes.
9781848728370 (hbk.) 1848728379 (hbk.)
Consumer behavior.
Branding (Marketing)
Marketing.
658.8342 / CON 2010
Includes indexes.
9781848728370 (hbk.) 1848728379 (hbk.)
Consumer behavior.
Branding (Marketing)
Marketing.
658.8342 / CON 2010