Backman, Michael, 1967-
Big in Asia : 30 strategies for business success / Michael Backman and Charlotte Butler. - Expanded & fully updated new ed. - Basingstoke : Palgrave Macmillan, c2007. - x, 438 p. ; 24 cm.
Includes bibliographical references and index.
9780230000278 (pbk.)
Strategic planning--Asia.
Business planning--Asia.
International business enterprises--Management.--Asia
Intercultural communication--Asia.
Success in business--Asia.
658.4012 / BAC 2007
Big in Asia : 30 strategies for business success / Michael Backman and Charlotte Butler. - Expanded & fully updated new ed. - Basingstoke : Palgrave Macmillan, c2007. - x, 438 p. ; 24 cm.
Includes bibliographical references and index.
9780230000278 (pbk.)
Strategic planning--Asia.
Business planning--Asia.
International business enterprises--Management.--Asia
Intercultural communication--Asia.
Success in business--Asia.
658.4012 / BAC 2007